If you’re a business owner looking to grow your presence across cities, you’ve probably asked yourself How to rank in multiple locations on Google. The short answer? It takes a solid strategy beyond just a single Google Business Profile. In this post, we’ll break down exactly how our team at VSF Marketing successfully ranked a local business in multiple locations, using a proven Google Business Profile multiple locations strategy combined with effective multi-location local SEO techniques.

Whether you’re a home service provider, law firm, or retail chain, this blog will walk you through our journey and share actionable insights you can implement today.

The Challenge: Expanding Visibility Across Cities

One of our clients—a regional HVAC company—came to us with a challenge: they offered services across several cities in Florida, but their Google Business Profile was only ranking well in one. They weren’t showing up in other service areas and were losing local leads to competitors.

They asked:

“How can we rank local businesses in different cities?”

Here’s how we answered.

Step 1: Create and Optimize Multiple Google Business Profiles

You can’t rank where you don’t exist. So, the first step was to create dedicated GMB profiles for each city where our client operated. But we didn’t stop there. Each profile had to be:

Verified with a physical or virtual office (per Google’s guidelines).
Optimized with city-specific service descriptions, keywords, and unique images.
Managed actively, meaning we posted weekly updates, responded to reviews, and maintained NAP consistency (Name, Address, Phone Number).

This foundation was critical to our GMB optimization strategy for multiple locations.

Want to manage reviews better? See our Google My Business Reviews & Removals Services for help managing your local reputation.

Step 2: Build Location-Specific Landing Pages

Then we addressed the site. We made individual landing pages where one was for each target city. The following pages were:

SEO-optimized with localized keywords.
Contained unique content for each location.
Internally linked to the relevant GMB profile.
Included customer reviews and testimonials from that specific area.

These pages told Google: “Yes, this business is relevant in Tampa, Orlando, Sarasota, and beyond.”

This tactic is one of the cornerstones of multi-location local SEO and helps with organic rankings and the map pack.

Step 3: Local Link Building & Citations

Ranking in a new location doesn’t just depend on on-page SEO and GMB optimization. Google also looks at local signals.

To build credibility in each area, we:

Submitted the business to local directories and citations.
Secured backlinks from city-specific news articles, community blogs, and business associations.
Encouraged partnerships and sponsorships with local events or chambers of commerce.

Each city had a localized digital footprint, giving Google more context to rank them correctly.

Step 4: Utilize Localized Content Marketing

Content is still king—but only when it speaks to the right audience.

We created geo-targeted blog posts, like:

“Why Homeowners in Sarasota Need AC Tune-Ups in March”
“Top HVAC Maintenance Tips for Summer in Clearwater”

These pieces supported our location pages and helped the business organically rank for long-tail local keywords.

It’s not just about having a blog; it’s about having one that works with your Google Business Profile multiple locations strategy.

Step 5: Use Reviews Strategically

We make good use of online reviews, which, in turn, influence local SEO. We asked clients to post reviews about the location they were so that they could indicate where they went and also the kind of services they got.

For example:

“The Tampa team was professional and fixed our AC quickly!”

These keywords help rank local businesses in different cities, especially when tied to the corresponding GMB page.

We also set up automated review requests post-service, driving more feedback and social proof.

Step 6: Monitor & Optimize Constantly

Finally, we didn’t just set it and forget it. We used tools like Google Analytics, Google Search Console, and GMB Insights to track:

Local keyword rankings
Map pack impressions and clicks
Landing page conversions
Review ratings by city

This data allowed us to constantly refine and re-optimize underperforming profiles or content, maintaining a strong presence across all target areas.

The Result: Multi-City Visibility and Lead Growth

Within 90 days, we saw a consistent ranking increase for all city-specific profiles. Our client’s HVAC business is now in the top 3 local results for multiple Florida cities.

They also saw:

A 63% increase in organic local traffic
2x more calls from GMB listings
3x the number of quote requests compared to when they had a single location profile

Why This Works: GMB + Website + Local SEO = Success

When people ask us how to rank in multiple locations on Google, the answer lies in alignment.

It’s not just about setting up multiple GMB profiles. You need:

A solid website structure with unique location pages
A content strategy tied to local search intent
A review and citation plan that signals local authority
Ongoing monitoring and updates to maintain relevance

All these moving parts work best when managed by an experienced digital marketing agency in Florida, like VSF Marketing.

Final Thoughts: Beyond GMB

Local SEO success doesn’t end with the Google map pack. To dominate across cities, your brand must be locally visible and digitally credible. Our comprehensive digital marketing services go beyond GMB, tapping into social media, PPC, email marketing, and automation to turn visibility into conversions.

Whether in HVAC, legal, healthcare, or eCommerce, you can replicate this approach. But if you’re looking for a partner to guide your multi-location growth, VSF Marketing is ready to help.

Explore our services in Florida digital marketing and discover how we can scale your presence, one city at a time.

GMB and Beyond: How We Ranked a Business in Multiple Locations